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A cult favourite in the world of streetwear and instagra,, the founders of 424 came together in the spirit of collaboration are famed for the distinctive red armband becoming a signifier of the brand, representing both the stand against police brutality and football. Taking inspiration from both Paris and New York, the American born fashion house evokes a feeling of the turn of the century meets the future, incorporating an urban street style aesthetic with graphics showing inspiration taken from the designers personal lives.

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