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1949 saw entrepreneur Kihachiro Onitsuka introduce Onitsuka Co. Ltd to the world - the company that would eventually become the globally-renowned footwear experts that are ASICS. Famed for being the first Japanese company to create a line of basketball sneakers, the brand promptly rose to prominence thanks to the pair’s octopus-inspired suction cup grip outsole. Today, ASICS continues to push boundaries with ground-breaking features and technologies, implemented to support athletes in achieving optimal levels of performance.

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