Helmut Lang

Launched in 1986 by artist and designer Helmut Lang the brand went onto to define a post-grunge, minimalist movement that stretched through art, film and fashion. The label was relaunched in 2017, independent of its namesake and under the directorship of Dazed magazine editor Isabella Burley, reinforcing the links between Helmut Lang and the types of underground subcultures that first defined the brand.